If correct, a quote from Shakespeare's 'Macbeth'....Lady Macbeth's impassioned plea in that classic tragedy. From an old memory when I was young, my mother's occasional humorous quote when something spilled. To get to the point, a 'spot' in the 50's or 60's illustration world was any small illustration job, usually in B&W line. Our comments then might have been, 'In....in....more spots! The more the merrier. The reason, at least it was conjectured, you could earn more with frequent small spots than with bigger, more complicated jobs that required more time and effort to complete. I tended to agree....a small illustration was less of a challenge, a bit more fun to work on, and changed the pace. The CAWS will post some of those this week....maybe a repeat or two....having a short memory. Most are pretty boring....but hey, it was advertising!
First in line are five spots for Bank of California...
...don't recall the agency, but a good client.
Printed images were about two by three inches.
The last of these (below) was from a photostat, the method of reproduction quality copies in those days. They were used, but don't have ad proofs.
The next two were from the back of 'Telephone News' mailers....some of the cover illustrations were posted earlier on CAWS.
The 'Fort Point' spot needed some sea gulls, or something for action. Very static, and probably done in a hurry.
Following are four spots, again for Pac Tel, promoting the 'outstanding' job opportunities at the company.
As pointed out many times here, check the inflation rate since that time.
Hold your hats....it's going to happen again!
Then a B&W spot for Castle and Cooke bananas...
...and an Ortho Chemical job. I seem to recall the headline was done first and my illustration matched the perspective.
Finally, a scan from the original illustration, a line and wash B&W. I remember a couple more of these, done in the 70's...
...but haven't the foggiest notion who the client was. For now....enough spots!
* Charlie Allen's Flickr set